Grateful For U Spiral
Grateful For U
Gratitude in Motion™ — A Ripple Effect effortless to begin, endless in impact.
Circle of Gratitude™
THANKFUL · GRATITUDE · APPRECIATION · VALUED · SEEN · SUPPORTED · TRUSTED · CONNECTED · SEEN · VALUED · TRUSTED · APPRECIATED · CONNECTED · GRATEFUL · GFU · GRATEFUL · FOR · U · CIRCLE OF GRATITUDE™ ·

About Grateful For U™

A women-owned company built on one belief — that appreciation, practiced consistently, changes everything.

Our Story

Where Grateful For U™ Began

Founded by a veteran technology executive who built a career — and a life — around gratitude. In high-performance corporate environments, she witnessed how meaningful acknowledgment strengthens trust, builds relationships, and shapes culture.

One truth became clear: appreciation is often deeply felt, yet rarely expressed in meaningful, timely ways. Grateful For U was created to change that.

A message from our Founder & CEO

"I am grateful to every person walking alongside us in this journey, and I give glory and thanks to God for entrusting me with this vision. Grateful For U is built on faith, gratitude, and the belief that appreciation changes lives."

Jennifer Erwin-May  ·  Founder & CEO, Grateful For U™
Jennifer Erwin-May
Founder & CEO
Grateful For U Spiral Grateful For U
Women-Owned & Operated

Charleston, SC · Built on faith, gratitude, and the conviction that appreciation changes everything.

Our Mission

Make Appreciation Simple,
Measurable, and Consistent.

To help organizations and individuals integrate appreciation into how they operate, communicate, and lead — enabling stronger connections, more engaged teams, and lasting relationships.

Gratitude as a daily practice — not a one-time gesture
Art that opens hearts before a word is read
Outcomes visible, measurable, tied to business goals
People who feel seen perform better and stay longer
Our Vision

Gratitude Built Into
How Organizations Operate.

A world where appreciation is not treated as an annual event or a checkbox — but as a consistent, measurable practice embedded in every team, every client relationship, every culture.

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Embedded in operations
Appreciation in sales, HR, safety, and leadership — not an afterthought.
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Visible to leadership
Gratitude made measurable — tied to retention, loyalty, and performance.
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Stronger at every level
From one card to enterprise programs — a Circle of Gratitude™ that strengthens every relationship.
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